In Los Angeles, one morning in March 2019, the musician Claire Chicha -- who is half of the singer-producer duo Spill Tab -- received a text message from a close friend and A&R representative for a major record label."It was all in caps," Chicha recalls, "and it just said, 'YOU'RE ON LOREM.'"As it turns out, it was a big deal. Lorem, a Spotify playlist which launched early last year, has unexpectedly risen to become one of the most powerful opportunities for new artists to break through on the s...
In Los Angeles, one morning in March 2019, the musician Claire Chicha -- who is half of the singer-producer duo Spill Tab -- received a text message from a close friend and A&R representative for a major record label."It was all in caps," Chicha recalls, "and it just said, 'YOU'RE ON LOREM.'"As it turns out, it was a big deal. Lorem, a Spotify playlist which launched early last year, has unexpectedly risen to become one of the most powerful opportunities for new artists to break through on the s...
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